EM Normandie joins forces with Irish National Stud (INS) to launch a high-level Equine Management Executive Certificate course

With the support of the Normandy Region, an equestrian land par excellence, EM Normandie has joined forces with Irish National Stud to offer a certified course in equine industry management. This high-level course is aimed at professionals who wish to acquire or perfect their general management skills. The 8-months course, mainly distance learning, is complemented by 2 weeks' immersion in Kildare in Ireland and in Normandy, two strongholds with long-standing equine traditions, enabling students to combine professional activity with prestigious training.

Nowadays, all professionals have to face up to economic, social and environmental challenges, and experts in the equine sector are no exception! To meet these challenges, training is essential, but there is still too little on offer in this field. To meet this demand, EM Normandie and Irish National Stud – INS have decided to combine their skills in management and equine expertise to offer a comprehensive, interdisciplinary, high-level training course tailored to today's challenges.

EM Normandie and INS, with the support of the Normandy Region, have designed the "Equine Management Executive Certificate" for working professionals wishing to take on general management responsibilities adapted to contemporary challenges (economic, SD & CSR) in the equine industry.

In small groups (15 to 20 participants maximum), learners are coached by top-level, multidisciplinary academic and equine industry experts, giving them access to an international professional network. In addition to online courses, they benefit from 2 study trips to equine events in France (Normandy) and Ireland (near Dublin).

The management courses are taught in English only and take place remotely on Fridays and Saturdays from April to October. The main themes are :

• LEADERSHIP

Leadership principles / Managing teams / Intercultural management / Developing communication skills/ Conflict management / Emotional intelligence.

• ENTREPRENEURSHIP

Entrepreneurship foundations / Managing smaller businesses / Managing family businesses / Business strategies for success / Drawing up a business plan.

• PILOTING ECONOMIC PERFORMANCE

Financial analysis / Financial management / Cost calculation / Information system management.

• MANAGING PROFIT CENTRES

Strategic management / Risk management / Management control and audit / Corporate social responsibility / Strategic change management.

• MARKETING AND SALES STRATEGY

Analysing the marketing environment / Customer research / Relational marketing / Strategic and operational marketing / Web marketing / Defining a communication strategy.

• INNOVATION MANAGEMENT

Understanding innovation management / Innovation in context / Developing an innovation strategy / Generating innovative ideas / Implementing innovation / Change management.

A study trip based on immersion and networking

During their stays in Normandy and Ireland, learners will have the opportunity to benefit from the latest scientific advances, discover cutting-edge practices and interact with leaders in the equine industry. Visits to horse-related businesses and farms, particularly thoroughbreds, will enable them to explore alternative approaches and establish business relationships.

In Ireland (Kildare) – From July 14^th to 21^st 2024

At the Irish National Stud, home of the champions, they will be introduced to thoroughbred breeding management, equine welfare and ethics, equine management, professional development as a thoroughbred industry executive. The program is rounded off by visits to Stud Farms, Bloodstock Sales complexs, Thoroughbred Racing Yards, Racecourses and renowned equine establishments.

In France (Normandy) – From October 20^th to 30^th 2024

In Normandy, learners will visit the Normandy Equine Valley, an international campus dedicated to equine health research, as well as the Haras national du Pin and the Pôle hippique de Saint-Lô. They will benefit from the teaching provided by the National veterinary school of Alfort, the Agence Nationale Sécurité Sanitaire Alimentaire Nationale (Anses) and the Institut Français du Cheval et de l'Equitation (Lfce). The themes studied will include musculoskeletal pathologies, infectious diseases, equine health and well-being, the One-Health approach... They will also take part in events such as horse races and auctions, especially in Deauville.

To complete the course, learners will have to work on a study project linked to their professional activity, identifying strategic and operational issues, with the support of a dedicated coach.

”This new professional and international training offer is an obvious choice for EM Normandie, a world-renowned business school based in both Normandy and Ireland. Our aim is to develop programs that reflect the excellence and specific characteristics of our region - Normandy is renowned for its equine industry - and to support students and professionals throughout their careers.” explains Elian Pilvin, Group CEO & Dean of EM Normandie.

”For over 50 years, the Irish National Stud has been offering world-class equine education programs, and we are delighted to be collaborating with EM Normandie on the Equine Management Executive Certificate program, combining our know-how and enhancing the skills of future participants in our courses," adds Cathal Beale, Chief Executive Officer of Irish National Study.

Practical information

Candidates must have a professional proficiency in English or have studied in English for at least 1 year.

Selection based on assessment of application and interview.

Cost of training: 8,000 euros (transport and accommodation not included).

Applications open until 04/15/2024.