Parcours Avenir Entrepreneur : Creating your brand: giving yourself every chance to achieve the best performance

Nicolas WALLYN (class of 1989) will host thiswebinar, aimed at those who want to create their own company or brand, or who are considering changing their brand name, with a view to optimizing their business, customer impact and the desirability of their offer.

The following topics will be covered:

• Creating an effective brand concept
• Choosing your communication angle
• Creating a brand name:
  • Avoiding the pitfalls of registered names
  • Creating the right marketing dimension
  • A few keys to success

Nicolas WALLYN founded his branding and naming agency, NOMMART in 2016. He previously managed communications strategy for major international brands for almost 20 years in advertising agencies. At NOMMART, he structured the identity of over 40 brands (France and international), and created over 500 brand names in all economic sectors. Today, he advises groups on the positioning of their brand portfolios and their corporate communications.