CSR Webinar "Sincerely responsible communication: the keys to understanding the issues and applying it in my company" with Stéphanie Pointreau

SINCERLY responsible communication: the keys to understanding the issues and applying them in my company

"If the impact of your business and your organization is now structured, calculated and analyzed, what about the messages and, more generally, the communications actions you take? Today, your stakeholders are looking more and more closely at your sustainable development reporting, and the way in which you convey your messages is an integral part of this.

With this module on responsible communication, we suggest you put on new glasses: compliance with regulations, risk of greenwashing, consumer expectations, employer brand... The aim is to provide you with a new reading grid for developing your communication strategy.

Ensuring consistency between the message conveyed and the communication channel used, measuring and evaluating the impact of your communication, avoiding the pitfalls of "greener than green" communication... These are just some of the concepts we'll cover to help you implement communication that is consistent with your commitments to sustainable development.These are just some of the concepts we'll cover to help you implement communications that are consistent with your commitments to sustainable development.

Objectives

• Understand the fundamental principles of responsible communication
• Design a communication solution integrating environmental and social issues
• Know how to write a message on sustainable development actions, using environmental claims wisely.
• Mobilize teams to ensure pedagogical communication on potentially complex subjects

Stéphanie Pointreau

Responsible communication consultant and trainer

Trained in Communications and Digital Marketing, Stéphanie set up O2m's communications department. In particular, she created the brand universe for the O2m group and the related entities: Farmtérix®, Acimat®, _Ko2mpact®. She also designs communication media at the request of customers, such as Bilan Carbone® brochures, CSR reports and educational audiovisual productions on the group's various areas of expertise. She is currently in charge of the integrated responsible communications agency, O2m Studio.

This service dedicated to responsible communication aims to support and train customers in the translation of their messages to their stakeholders, in compliance with the regulatory framework (environmental claims, prevention of greenwashing, etc.). O2m Studio brings its expertise in translating technical and scientific results into accessible, popular language.

Stéphanie works for all business sectors: agriculture, horticulture, agri-food industries, construction and building materials, training organizations, transport, services.